5 Things You Need to Know about Sailors’ Responsible Drinking, Keep What You’ve Earned Campaign

By Rear Adm. Sean Buck
Director, Twenty-First Century Sailor Office

More Sailors are making responsible decisions regarding alcohol use as evidenced by a 51 percent reduction in alcohol-related incidents from Memorial Day through Labor Day as compared to the same period one year ago. By taking the Keep What You’ve Earned Campaign to heart, they demonstrated ownership of their personal and professional lives.

Culinary Specialist 1st Class Christina Plouff holds a sign as part of the Keep What You Earned Memorial Weekend Send-Off.

Culinary Specialist 1st Class Christina Plouff holds a sign as part of the Keep What You Earned Memorial Weekend Send-Off.

 

What is an alcohol-related incident and how many fewer incidents were there this past summer?

An alcohol related incident is an offense, punishable under the Uniform Code of Military Justice, or civilian laws, committed by a member, where in the judgment of the member’s commanding officer, offender’s consumption of alcohol was a contributing factor. The Navy Alcohol and Drug Abuse Prevention (NADAP) Office began promoting the Keep What You’ve Earned Campaign in the spring of 2013. During the “101 Days of Summer,” there were more than 700 fewer alcohol-related incidents than the previous period in 2012.

What is the mission and objective of the Keep What You’ve Earned Campaign?

This campaign reaches out to Sailors, particularly 18-24 year olds, to engage and encourage them to be advocates and practitioners of responsible drinking. The mission is to protect Sailors and increase force readiness. Our goal is to encourage the responsible use of alcohol, promoting and encouraging alternatives to drinking, enabling leadership to assist with Sailor education, and creating partnerships with Navy and civilian programs that are focused on Sailor well-being.

How does the decrease in numbers relate to the Keep What You’ve Earned Campaign?

This decrease shows Sailors are taking ownership of their alcohol use. We look for all Sailors in the fleet to make responsible choices in their personal and professional lives.

What are some of the reasons Sailors choose not to drink?

We asked Sailors that and they told us:

  • “I don’t want to lose my career and future just because of an irresponsible drinking decision.”
  • “I want my fellow shipmates to know that they have a good liberty buddy dedicated to their safety if a DD is needed.”
  • “I have been working too long and too hard to get where I am today.”
  • “My life is more important than a bottle of beer.”
  • “The consequences of not drinking responsibly are worse than any hangover.”

Where can I find more information about the Keep What You’ve Earned Campaign?

More information can be found on the Navy Personnel Command website under Support and Services, 21st Century Sailor, NADAP. Visit Keep What You’ve Earned Campaign to learn more about the campaign.