Home / Exercise / ICEX: Thank You to All of Our New Friends
As the camp winds down, I want to take a postcard to talk about this experiment in social media. I think this has worked out well and, based on the number of new “friends” at the Arctic Submarine Laboratory Facebook page, we were able to reach a lot of people.

ICEX: Thank You to All of Our New Friends

This is the 27th blog post in a series about ICEX 2011 by Jeff Gossett, Arctic Submarine Laboratory’s ICEX 2011 Exercise Director written on March 29, 2011.

A Polar Bear Does Science

As the camp winds down, I want to take a postcard to talk about this experiment in social media.  I think this has worked out well and, based on the number of new “friends” at the Arctic Submarine Laboratory Facebook page, we were able to reach a lot of people.

Also, looking at our page, it’s obvious that many of the people following this blog were family members of the submarines’ crews.  In the past, I have written these only as ice camp postcards.  Now that we’ve done this once and understand how it works, I’ll coordinate in advance with the submarines next time to find a way for them to pass blog entries from the crewmembers.

It was difficult sometimes to get these posted quickly.  I hadn’t mentioned it before but this is the first time that we have ever had any regular form of e-mail at an ice camp.  Like everything else in the Arctic, e-mail can’t be taken for granted.  I sometimes lost connection for most of the day.

I didn’t do this alone.  I’d like to thank CAPT Dave Werner, CDR Scott McIlnay, LT Lesley Lykins, and Tracy Johnson from the office of the Navy’s Chief of Information (CHINFO) whose commitment to social media created the opportunity to share our experiences with you. They are the ones who took my e-mailed input and got it posted & linked on the various sites where you have found it.  They worked on this after hours and on weekends when, for good reason, the main focus of their jobs was on our Navy’s other activities worldwide.

This was a good start.  Next time we’ll improve.

One last minute addition.  Today Pete Kosdki from Woods Hole was 30 miles from camp recovering one of his instruments when he found that it was being chewed on by a polar bear.  Pete and the helicopter had arrived just in time to save his gear.  Here’s a picture of the only bear we’ve seen this camp.

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2 comments

  1. Paqc Porter Anderson

    The use of Facebook and other forms of social media is letting more commands interact with not only members with in the command but with people all over the world letting us get our message out. As social media evolves and as commands through out the military understand how big of an impact social media can be in communicating, will we see more changes and policies on how military members will use social media.

  2.  You guys might be interested in a recently published book about an ICE-X camp during the Cold War, an elaboration based on actual events:

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